What is UPS? And We’re Not Talking Postal Services.

By | Ciara Speller


photo credit | slideshare.net

What is it that makes a unique Boston business, well a unique Boston business? In being unique, a business will highlight its one-of-a-kind (ness), elaborating on why it is unlike anything else. There is a long and well-thought-out process that goes into creating unique hot spots for consumers. And this process is one that probably does not get thought about or analyzed when customers frequent their favorite coffee shops or “to die for” gastropubs they get a few drinks at every Friday night.

But Brian Moran, Founder & CEO of Brian Moran & Associates, has broken down an explanation in his article What Makes Your Company Unique, on the process that business founders go through when planning to create their unique location.

“In most instances, companies will focus on a single feature or benefit that solves a problem, satisfies a need, or takes away their customers’ pain as their USP,” says Moran. He explains a “UPS” to be a unique selling proposition, that helps a company distinguish itself from other businesses in its category.

There are seven potential traits when it come to creating a well-thought-out UPS.

Moran believes these seven traits to be: convenience, reliability/dependability, quality, superior customer service, creativity, offbeat humor and emotion.

While checking out your favorite one-of-a-kind spot, whether it be for coffee, exercise, a date night or an evening relaxing, try analyzing these seven UPS traits and remember why you fell in love with this place to begin with.

I would love to hear why your favorite businesses unique traits make it a stand out. Leave your comments in the comment section above!


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